17 articles
Safi Blog
Field ops, product thinking and engineering notes, written by Sadie F. and Rishi S. from the SafiTrack team.
Featured · Product
Introducing Intelligence Hub: AI-powered field sales insights
We're rolling out Intelligence Hub, a new layer of AI that surfaces missed opportunities, summarises visit notes and gives every rep their own sales coach. Here's what we built and why.
Product
SafiTrack changelog: Q1 2026 product updates
Bulk actions, custom pipeline stages, a redesigned dashboard, and a wave of smaller improvements shipped this quarter.
Sales
The real reason your pipeline forecast is always wrong
Most pipeline forecasts are optimistic fiction. Here's why the problem is structural, not motivational. And what to do about it.
Engineering
How we moved from REST to GraphQL for our mobile clients
Our REST API was showing its age on mobile. Here's the tradeoffs we hit, what we got right, and what we'd do differently.
Sales
10 ways to shorten your field-sales cycle in 2026
From smarter route planning to AI follow-up reminders, here are the tactics top-performing reps are using right now.
Sales
What separates a good sales manager from a great one
The gap between good and great management in field sales isn't about harder work or better scripts. It's about where you focus your attention.
Engineering
Scaling SafiTrack to handle 1M+ daily location updates
A behind-the-scenes look at the infrastructure changes we made to support high-frequency GPS telemetry at scale.
Guides
A practical guide to sales commission structures that don't backfire
Commission structures shape behaviour in ways that are often invisible until they cause a problem. Getting them right takes more thought than most teams give it.
Field Ops
The on-site visit is not dead. It's just overused.
Remote selling has changed what field visits are for. The teams getting the most from them have changed how they think about when to show up in person.
Product
Why we rebuilt the mobile experience from scratch
Field reps need speed. We redesigned the mobile CRM with offline-first architecture and a one-thumb workflow in mind.
Field Ops
How to build a territory plan that actually works
Most territory plans look great in a spreadsheet and fall apart in the field. Here's how to build one that survives first contact with reality.
Guides
How to run a weekly pipeline review that people don't hate
Most pipeline reviews are a slow roll-call of deal statuses that adds stress without adding clarity. Here's a format that actually changes outcomes.
Guides
The complete guide to CRM adoption for field teams
Adoption is the hardest part of any CRM rollout. These six principles helped our customers achieve 90%+ active usage within 30 days.
Engineering
Building a zero-downtime deployment pipeline on a small team
We run continuous deployment with a two-engineer on-call rotation. Here's how we made that sustainable without sacrificing reliability.
Sales
Visit frequency: the metric that predicts churn before it happens
Our analysis of 120K+ customer visits revealed a clear signal: a drop in visit frequency precedes churn by an average of 47 days.
Field Ops
Route optimisation 101: saving 2 hours per rep per day
Manual route planning wastes time your reps should be spending with customers. Here's how smart routing cuts drive time by up to 35%.
Engineering
How we cut our CI build time from 18 minutes to 4
A practical walkthrough of the caching strategies, test parallelisation, and Docker layer tricks that transformed our developer experience.
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Field ops, product thinking and engineering notes. No marketing fluff.